Hi, We’re Appica

We’re less complex, and a lot more plain-speaking

Appica is an Australian digital consultancy that designs and builds custom business applications and software solutions that provide organisations with greater efficiencies and agility to gain a competitive advantage. We solve business and technology problems by blending technical expertise with best-in-class cloud applications.

With over a decade’s experience in the Australian market and broad knowledge of business and technology, we know how to bring the two together to design powerful business and cloud applications that make your business function better.

Meet Daniel Smith

Appica was founded by Daniel Smith, with the view of creating a digital consultancy that delivered a human-centred experience for high-tech solutions. Daniel has etched a reputation for combining his business smarts and technical know-how to design solutions that deliver tangible outcomes.

Having designed and worked on hundreds of business systems and apps, Daniels understands how organisations work and believes creating better efficiencies is key to strengthening any organisation.

At Daniel’s core is a belief in partnerships; he’s not happy to just deliver a solution. Rather, Daniel focuses on designing and building apps that work hard to deliver on business goals that drive success.

Before Appica, Daniel has been involved with a broad range of companies including Motorola and University of Western Australia. He has also worked in the European tech space being engaged as a software and app developer for several start-ups.

What Drives Us



We speak business, not just tech. So, we know how to bring the two together to design powerful business and cloud applications. We’re on this journey with you; we guide you through business systems change, designing to your needs, while simplifying the integration process. That’s why we’re the go-to app consultancy in Perth.



We’re genuinely enthusiastic about creating effective solutions that help customers succeed. We bring our all to every project to ensure the business systems we design make a positive impact on your operational efficiency and agility to give you a competitive advantage.


Fully considered solutions

We believe that a collaborative and less complex approach brings about the best outcomes. We work together to help you adopt the latest best-in-class cloud solutions to deliver sophisticated custom business applications that completely transforms the way your organisation works.

Our Clients

We work with clients right across Australia, from small-mid size companies through to large corporates, in all sectors.

Book a Discovery Call

Schedule a complimentary 30-minute chat with Daniel to get an idea of what you’d like to get out of a custom app solution.

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Hi, I'm Daniel Smith!

I’m the proud owner of Appica and I’ll personally be responding to your submission within a few business days. I can’t wait to hear about your project!

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